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Atarah Mayhew was born on July 5, 1997, in England. Growing up in the United Kingdom, she developed a strong interest in makeup artistry and creative expression from a young age. Her passion for color, detail, and visual storytelling eventually led her to experiment with unique makeup styles that blended traditional beauty with bold artistic flair.
Although she has remained private about her personal and family life, Atarah often credits her upbringing and curiosity for helping her explore makeup as both a craft and a form of self-expression. Her British roots and love for creativity shaped the distinctive aesthetic she is known for today.
Atarah Mayhew began her journey as a digital creator in October 2019 when she uploaded her first TikTok video — a captivating pink-themed eye makeup look. Her ability to blend everyday beauty routines with innovative and artistic techniques quickly set her apart from other creators in the beauty community.
Her breakthrough came in March 2022 with a viral TikTok video in which she used a trending filter to inspire and recreate a makeup look. The video captivated millions, earning over 60 million views and solidifying her reputation as one of TikTok’s most creative beauty influencers.
Atarah is celebrated for her vibrant and experimental approach to makeup. Her tutorials range from simple everyday hacks to bold, avant-garde designs featuring unconventional color palettes and linework, particularly focusing on eye makeup. She also creates themed and costume-inspired looks — especially around Halloween — where her artistry shines through detailed transformations.
Her creativity is not limited to casual beauty content; Atarah often recreates iconic looks from movies and pop culture, such as characters from Avatar and Betty Boop. These transformations showcase her technical precision and artistic imagination, earning admiration from both fans and fellow artists.
Over time, Atarah has built a massive and loyal following. Her TikTok account, @AtarahMayhew, has garnered more than 2.6 million followers and over 52 million likes. On Instagram, under the handle @atarah.___, she shares still images of her makeup artistry, drawing in over 180,000 followers who admire her bold and artistic creations.
Her content often features a blend of creativity, education, and entertainment, making her one of the standout makeup creators in the UK’s growing digital beauty scene.
Atarah’s work has been recognized for its originality and professional artistry. She has collaborated with popular sounds and creators, including featuring music by renowned artist Charlie Puth in one of her viral videos. Her innovative use of filters, effects, and trending sounds keeps her content engaging and relevant within the fast-moving social media landscape.
Her growing influence and distinctive aesthetic have positioned her as an inspiration to aspiring makeup artists and beauty enthusiasts across the globe.
Atarah Mayhew continues to inspire millions through her originality and passion for makeup as a form of self-expression. She represents the new generation of digital artists who use social media to push creative boundaries and redefine beauty standards. With her ever-evolving artistry and dedication, Atarah’s influence in the global beauty community is only set to grow stronger in the coming years.
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